Professional product photography insights from Auckland’s commercial photography specialist. Learn how strategic imagery drives revenue growth, increases conversions, and positions your brand as the market leader

As an Auckland product photographer with 13+ years’ experience documenting high value products, I’ve witnessed first hand how the right images can transform a struggling online business into a thriving success story. The difference isn’t subjective; it’s measurable, immediate and financially significant. 

The hidden revenue leak most brands ignore

Recent e-commerce studies reveal high quality product photography delivered a 94% higher conversion rate compared to low quality images, while pages with professional photography are also receiving 95% more organic traffic* (Business Dasher, 2024)  Customers make split second decisions about your products based purely on your images. In those first few seconds, poor quality photos don’t just look bad, they actively damage your credibility and send buyers straight to your competitors, eating away at your market share. 

Customers form their opinion about your product quality within seconds of seeing your images. That means your photos are either working for you or against you, no middle ground here! That can be anything, from your eCommerce clearcut images and funnelling through to all of your creative assets on social media, self shot, professional or influencer made. 

ecommerce photographer Auckland

So how can I establish authority to my customers? 

During my years at Bonhams Auctioneers in London photographing rare artefacts for high end catalogue production, I learned that presentation doesn’t just influence price, it determines market position. These same principles apply to commercial brands. 

When your product images showcase professional museum quality detail, you immediately position yourself as the industry leader, you belong to the upper market tier. Customers naturally gravitate towards brands that appear established and trustworthy. It’s about strategic and psychological positioning that allows you to show your value to customers whilst your competitors compete on price alone.

The conversion science behind premium product photography

Professional photography drives revenue through four mechanisms; Quality inference, cognitive ease, risk reduction and emotional activation. Let me break those down.

Visual quality automatically signals to your customer your products are a higher quality than your competitors, while cognitive ease reduces cognitive load and purchase hesitation, meaning items in carts and fast decisions. On top of that risk reduction by having multiple angles aids cognitive ease and helps reduce product return rates. Enter social media; emotional activation by brand awareness, explosive imagery and expertly lit visuals drives customers need for your products, helping  retention and customer lifetime value; it also helps funnel them through your customer journey!

Kratcher jet wash well lit on a black background

Implementation and maximum impact

Facts tell, but emotions sell. Professional product photography goes beyond simply documenting your products, it tells a story that resonates with your target audience. Through careful styling, lighting, and composition, your images can evoke the lifestyle and aspirations your customers desire, making your products irresistible, that’s why I not only offer ecommerce images but premium styled imagery too. This means I can help you to achieve consistency across all of your digital assets for a coherent customer experience, and generating a customer loyalty and brand recognition. 

If you’re ready to treat product photography as the revenue driver it should be, let’s discuss how to position your brand for measurable growth.

Because in today’s visual economy, your photography isn’t just showing your products, it’s determining your profit margins.

I'm a commercial photographer based in Auckland, New Zealand

I'm a commercial photographer based in Auckland

As a creative and strategic photographer, I leverage my technical experience to turn ideas into reality, producing visually compelling commercial photography. My strong foundation in composition and styling allows me to deliver high end imagery that enhances brand visibility across all platforms, digital or print media.


I began my career in 2011 in London, where I honed my skills as a catalogue photographer for a high-end auction house. This role provided me with a deep understanding of commercial photography, which I have since expanded across diverse projects and industries. In 2018, I relocated to New Zealand, where I have partnered with local brands to create impactful visuals for eCommerce, social media, POS displays, and billboards.


I am very inventive and can often be found making something, from paper craft, refurbishing furniture, or campervan builds, that’s helped with my set building skills too! I bring all of my creative passion to your brand.




contact@amandahughes.co.nz